• 1 Meditation

• 27 Life Changing Lessons After 27 Years on Earth

• 7 Learnings

• Miscellaneous

1 Meditation

I woke up at 2:30 am and spent the day writing, thinking and enjoying some peace and quiet in the middle of nowhere.

It was therapeutic af and gave me time to reflect on a couple of things: persistence and taking action. Fast.

On Wednesday, during my weekly Power Hour with Björn discussing strategy for Saints College, I kept thinking about the fine line between strategising and procrastinating.

Too much strategising = procrastinating.

Too much procrastinating = fear of failing.

The solution?

Taking fast action with a Minimally Viable Plan and learning as you go.

This ties into the idea of persistence — staying in the game long enough to see results.

Or, in the case of a surfing analogy I shared with Saints College a few days ago…

Staying in the water long enough to catch waves.

When you’re out in the ocean waiting for waves, you catch them when they come and enjoy the ride.

That’s like growing an audience or building a skill — you grow while you’re riding the waves.

But the ocean isn’t always wavy.

It’s often flat.

And during those times, you’re not growing.

Your posts might not be getting reach, or you’re not improving in your job or at the gym.

This is the hardest part because you ruminate and overthink everything.

Most people quit at this point and get out of the water.

But here’s the thing:

• The moment you get out is the moment you quit and guarantee missing future waves.

• And the moment you quit is the moment you fail.

The inverse is true.

Growth is guaranteed if you train your mind and stay in the water long enough to succeed.

27 Life Changing Lessons After 27 Years on Earth

I turned 27 two weeks ago!

Here are 27 short life changing lessons.

Check ‘em out to get healthier, wealthier & wiser in 40 secs.

1. 'Normal' is boring.

2. Community is everything.

3. You deserve to be happy.

4. Use breath to beat anxiety.

5. Business is the ultimate game.

6. A high-protein diet is the best diet.

7. Good habits are the key to success.

8. Comparison is the root of self-doubt.

9. You're allowed to follow your passion.

10. Get good sleep to create good content.

11. The best things in life don't cost money.

12. Autonomy (not money) makes you happy.

13. People don't give a fuck. This is liberating.

14. Get morning sunlight to 2x your mood and energy.

15. 2-3 hours of deep work a day keeps the doctor away.

16. Patience is key. Good things come to those who wait.

17. Be curious. Curiosity is knowledge. Knowledge is power.

18. Every bad experience has a lesson that makes you stronger.

19. If you can read and meditate daily, you can achieve anything.

20. You'll never be free so long as you trade your time for money.

21. Lift physical weights to get better at living emotional weights.

22. Be kind to yourself and others. It's free and mutually beneficial.

23. Mindset is everything. Recognise and overcome limiting beliefs.

24. The quality of your relationships matters more than the quantity.

25. The only perfect thing is the present moment. Learn to be more present.

26. There is no guarantee of a long life. Live every day as though it's your last.

27. Don't take things too seriously. In the scheme of the universe, nothing matters.

7 Learnings

How to Make Your Competition Irrelevant (070924)

→ Use the Blue Ocean Strategy.

• Red oceans: existing markets where competition is fierce, sharks eat sharks and the water’s bloody red as a result.

• Blue oceans: new markets where there’s no competition.

The Blue Ocean Strategy involves swimming from a red ocean to a blue ocean by creating new demand.

Source: Blue Ocean Strategy

Algorithms Reflect Reality (080924)

A social media algorithm is like a teddy bear’s shadow on a wall.

• The shadow might look like a couple flat circles.

  • (the reflection of reality)

• But the real teddy bear is soft, fluffy and has a cute button nose.

  • (reality itself; perhaps not so cute)

→ Social media algorithms show us simple online pictures of complex real-world things.

Source: Yuval Noah Harari — This Election Will Tear the Country Apart! AI Will Control You by 2034! The Dark Truth Behind Meta & X!

The 3 Ingredients of Masterful Storytelling (090924)

1. Intention — what they want.

2. Obstacle — what gets in the way of what they want.

3. Stakes — what happens if they don’t get what they want.

e.g. Harry Potter wants to live. Voldemort gets in the way. If Harry doesn’t get what he wants, he dies.Source: How To Master Storytelling

Become a Better Writer in 6 Seconds (100924)

→ Begin with the end in mind.

Get clear on these 3 things before you start writing:

1. Emotion: what do you want readers to feel?

2. Takeaway: what do you want readers to remember?

3. Action: what do you want readers to do?

Source: Become a Better Writer in 60 Minutes

The 3 Elements of a Blue Ocean Strategy (110924)

1. Focus: go all-in on 1 customer avatar, 1 platform, 1 offer.

2. Divergence: offer benefits not found in a red ocean to create a unique brand and increase customer loyalty.

3. Tagline: create a memorable phrase that captures the brand’s essence.

→ Why compete in a red ocean when you can create a blue one?

Source: Blue Ocean Strategy

How to Sell Without Being Salesy (120924)

→ Future pacing.

• Ask thought-provoking questions about the person’s future and what it would look like if they continued down the path they’re on without solving their problem.

  • ≈ Help potential clients visualise the consequences of not solving their problems.

Examples:

• What will your life be like if you don’t ___?

• What’s going to be the impact on ___ if you don’t ___?

• What’s going to happen to ___ in the next 3-6 months?

Source: Copywriting Secrets

The Perfect Training Frequency for Muscle Building (130924)

• Beginner: 1X per week per muscle group.

• Intermediate: 2X per week per muscle group.

  • The goldilocks zone.

• Pro: 3-4X per week per muscle group.

  • Lots of diminishing returns once you start training a muscle group more than 2X per week.

  • Not necessary for 99% of people.

Source: The Muscle Building Expert — “Creatine Loading Is a Waste of Time!”, They’re Lying to You About Workout Hours! Dr Michael Israetel

Miscellaneous

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