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4 Unfiltered Lessons From My Journey (So Far)

4 Unfiltered Lessons From My Journey (So Far)

Introducing: Lessons 2.0

Lennox Saint
July 12, 2024

4 Unfiltered Lessons From My Journey (So Far)
Learnings
Meditations
Miscellaneous

4 Unfiltered Lessons From My Journey (So Far)

Since 2021 I've:

quit the law
failed at business
started creating content
become a shift worker to pay the bills

Here are 4 unfiltered lessons from the journey:

👨🏻‍🎓 Law student era: 2016-2021

Graduating from law school was one of the best days of my life.

Not because I could become a lawyer, but because I never had to do law again.

I fucking hated it.

I reached rock bottom, almost ended it all, and vowed to myself I'd never trade my life for status or money again.

When I'm having a bad day, I ask myself, "Is this worse than law?" The answer's always no.

Lesson 1: Adversity makes you grateful.

👨🏻‍🏫 Business owner era: January 2022 to January 2024

I started a tutoring business that helped high school kids get into university.
Over 2 years I spent 3,000 hours and $80,000 creating an online course nobody wanted.
It flopped.
I didn't wanna continue doing something that wasn't working, so I quit and uploaded the entire course on YouTube.
But quitting didn't feel like failing. It felt like winning. Why?
6 months earlier in July 2023, I started writing on Threads with 17 followers.
I had no idea what I was doing, but I loved posting and meeting new people daily.
By the time I quit the tutoring business, I had 2,500 followers and a newsletter with 170 subs.
Quitting felt like winning because I saw a better alternative I'd already validated.

Lesson 2: No one’s coming to save you. If it doesn’t serve you, quit!

👨🏻‍🎨 Content creator era: July 2023 to May 2024

I've spent 60 hours a week creating content since Feb.
After enduring 6 years of law school and 2 years of business failure, I've finally my purpose.
My mum died when I was 13.
- She believed in quality education.
I wanted to provide that in my tutoring business.
But I felt like a hypocrite helping high school kids get into university when I didn't believe in university anymore.
So here's the mission of my content creator era:
- 👉🏽 Share 21st-century lessons on health, wealth and wisdom you should've been taught at school – but weren't.
I've done that every day for 4 months.
And I'm pretty proud of what I've accomplished:
- Hit 5K on Threads (as of today!)
- Joined Dan Koe's Kortex mastermind
- Rebranded my newsletter and got an extra 150 subs
- Started a YouTube channel, posted 10 videos and got my first 196 subs
- Started a Threads community and grew it 309 members
All of that's great, but here's the problem.
Since 2022 I've spent at least $80K – bye-bye savings 🤪 – and made $1K.
I ran out of money and started operating from a place of scarcity.
- I got needy and salesy.
So I went back to the drawing board.
The answer was there the whole time.
I just didn't let myself see it.

Lesson 3: Find your why and let it guide you.

👷🏻‍♂️ Shift-worker era: May 2024–

I need a job.
- A stable income to get out of survival mode and into an abundance mindset.
So that's what I got.
Maybe I should've doubled down on content and just figured it out. Idk...
But I do know this: I've felt a HUGE weight lift off my shoulders since starting the job 8 weeks ago.
I don't feel like everything's life or death anymore.
And I'm more motivated than ever to continue my mission of sharing 21st-century lessons.
I won't give up until that becomes my day job again.
But until then, I'm gonna enjoy the comfort of my 1st "real job".
I'm gonna enjoy taking my partner out for dinner without worrying about not having enough money left to pay rent.
And I'm gonna enjoy giving as much value to you as possible in this new place of abundance.

Lesson 4: Employment is easy; entrepreneurship is hard. Pick your poison.

Learnings

The 3 P Rule for Creating Grand Slam Offers (060724)

Alex Hormozi defines an offer as the goods and services you agree to provide, how you accept payment, and the terms of the agreement.

i.e. It’s the starting point of any transaction with a customer.

But simply having an offer isn’t good enough.

Hormozi says you need a “Grand Slam Offer”.
- An offer so good people feel stupid saying no.

Andrew Kirby helps run The Skool Games with Sam Ovens and Hormozi.

And Kirby builds on this idea of a Grand Slam Offer with his 3 P Rule.

It dictates that Grand Slam Offers must:

Be for a specific Person
Solve a specific Problem
Be delivered through a specific Path

ICYMI: Specificity in each element is vital.

Riches are in the niches.

Hormozi

Source: Duplicate My $10k/Month System

Agitating Pain Points in Sales Calls (070724)

People don’t realise the need for change until it’s explicitly pointed out to them.

You need to shine a light on the consequences of someone’s current path until they explicitly know and feel them.

That’s how you awaken the burning desire to change.

E.g.

Jason’s never managed to quit smoking. Until the doctor diagnoses Jason with lung cancer. Jason quits smoking the next day.

Source: Duplicate My $10k/Month System

Never Outshine The Master (080724)

“Always make those above you feel comfortably superior.”

“Make your masters appear more brilliant than they are and you will attain the heights of power.”

“By letting others outshine you, you remain in control, instead of being a victim of their insecurity.”

i.e. become indispensable.

“… it is not a weakness to disguise your strengths if in the end they lead to power.”

Imagine stars in the sky.

Your master is the sun — of which there can only be one at a time.
Your job is not to obscure the sunlight.
It’s to fade into the sky as just another star, finding ways to heighten the sun’s intensity.

Source: The Concise 48 Laws of Power

Overhead Tax (090724)

Overhead Tax = time-consuming but non-value-adding tasks like emails, updates, meetings, reports etc…

Basically, this is the antithesis of Deep Work.

Humans have a terrible tendency to underestimate just how much Overhead Tax every project has.

The solution is to only work on one project at a time.
- This lets you maximise Deep Work and minimize Overhead Tax.

Source: Slow Productivity

The Golden Ratio of Passive Business Growth (100724)

→ The percentage of customers who bring in new customers to the percentage of customers who churn.

E.g. #1

You start with 100 customers.
10% bring in new customers while 10% churn.

= 1:1 ratio

≈ You end with 100 customers (stagnant business)

E.g. #2

You start with 100 customers.
10% bring in new customers while 5% churn.

= 2:1 ratio

≈ You end with 105 customers (growing business)

Anything higher than a 1:1 ratio is a license to print money.

Source: What I'd Do to Start a New Business in 30 Days

Deciding, Fast and Slow (110724)

Fast decision-makers become fast winners.

Slow decision-makers become slow losers.

E.g.

Sarah and Todd have the same 4 big decisions to make.

Sarah makes 1 big decision/day.
Todd makes 1 big decision/week.
Sarah’s fast decision-making turns her into a fast winner.
- At this rate she’ll make 365 big decisions in 1 year.
Todd’s slow decision-making turns him into a slow loser.
- At this rate he’ll make 52 big decisions in 1 year.
Assuming decision-making is a proxy for growth, Sarah has 7X’d Todd’s growth after 1 year.

Source: #670 - Alex Hormozi - 23 Controversial Truths About Life

The Power of Boolean Offers (120724)

The Boolean Rule: things in life can either be binary (it’s true or false) or exist on a spectrum.

Grand Slam Offers are Boolean Offers.
- e.g. “I’ll help you lose 15 pounds in 6 weeks.”
  - After 6 weeks you’ve either lost 15 pounds or you haven’t.
    - It’s either true or false.
Weak offers are Spectrum Offers.
- e.g. “I’ll help you get in great shape.”
  - After 6 weeks there’s no way to tell if you’re in “great shape” because “great shape” is ambiguous.
    - It could be true, or it could be false.

Create Boolean Offers to significantly enhance its effectiveness.

Source: How To Create A High-Ticket Offer

Meditations

This is the third iteration of my newsletter journey.

The first was How to Win Thriends, which lasted 12 issues.

Then came "Lessons," also lasting 12 issues.

Now, we're onto Lessons 2.0.

Why the change again?

Well, the previous version was a passion project, a deep dive into one topic each week, allowing me to build mental models and synthesize various content creation topics.
I learned a lot from it.

But it demanded 30-50 hours weekly — researching, drafting, writing, proofreading, ideating titles for YouTube and the newsletter, creating thumbnails, mind maps, carousel images, filming, editing, and promoting.

It took away time from my community and Threads, which I love and see as having more potential for fulfilment and income.

So here we are with Lessons 2.0.

My goal is to make this sustainable and low-effort (so it can last longer than 12 issues 🤪).

By now, you’ve probs read the top section — “4 unfiltered lessons”.

It was actually repurposed from a thread post I wrote last month.
And that’s what the top section of future Lessons will be: one of my recent top-performing long-form posts on Threads.
I’m repurposing:
- ICYMI
- Bc it seems like a waste to let those posts get lost on my profile timeline on Threads
- Their insights have genuinely helped me – and I hope they help you!

The second section features Daily Learnings I've noted privately in Notion over the past three years.

Each week, I’ll share 7 learnings; one from each day of the week. These will cover mental models, self-improvement, and online business — my usual themes.

I named this section "Meditations" after reading Marcus Aurelius' book and because I fucking love a good medi (1,337 days straight and counting)!

This section will be raw and unfiltered — like a diary entry about my past week.

No clickbaity content optimized for virality here (that I may or may not share on Threads) — just straight from the heart.

Below is a Miscellaneous section: new community members' shout-outs, vanity metrics for platform growth, links to my recent stuff, favourite newsletter recommendations, and plugs (most likely for Saints College 😇).

So I hope you enjoyed this first Lesson of Lessons 2.0.

Take -2 seconds to let me know your thoughts below!

Peace and love.

Keep it simple until the next one 🫶🏽

Lennox