The 7 Laws of Power for Creators

These 2 words will make the world do your bidding.

Author

Lennox Saint
August 02, 2024

1 Meditation

I'm currently sitting in the car at work on a clear Friday morning, feeling very tired.

My sleep has been poor over the past week because I’ve had to wake up at 4:20 for work.

The lack of sleep’s wearing me down, and my patience is thinning.

I've been thinking about what to discuss in this week's meditation, and it boils down to one word: perspective.

Yesterday, I spent 3 hours writing a long-form Threads post, one I was really proud of.

Most of that time was spent crafting the hook because it's the most crucial part.

  • If you don't hook people with the first part, they won't read the rest.

I made a nice graphic, formatted the post, included tags, and optimised everything.

Because I spent so much time on it, I had high expectations for its performance.

I posted it last night and checked its engagement metrics this morning.

It didn’t perform well at all, which bummed me out.

The reason it didn't do well isn't the main point here, but briefly, it failed because the hook didn't open a curiosity loop.

  • The first sentence was a closed loop:

    • "The 48 Laws of Power is one of the most controversial books ever written."

      • It doesn't make you want to read more.

  • A better hook might have been: "7 things about the 48 Laws of Power that absolutely blew my mind."

    • That would make readers curious.

With some time away from the post, I could see this clearly.

  • I shouldn't have rushed posting it, but we live and we learn.

But the main point is this: why should low engagement metrics affect me?

Life is short.

No days are guaranteed.

If I got hit by a bus tomorrow, the last thing I’d want to be thinking about at the moment of impact is a Threads post.

This realisation helped put things into perspective.

It's annoying when effort doesn't pay off, but it's what you do with that feeling that matters.

Don't let it ruin your day because it’s just a post.

Life is short.

Recognise your disappointment and frustration but move on because there are more important things in life.

That's what I'm focusing on right now — appreciating each day as a blessing and not taking anything for granted.

Now let's get into the more clickbaity stuff.

Below is the post I mentioned with minor tweaks but the same hook so you can see what I was getting at above.

Hope you enjoy.

The 7 Laws of Threads Power

“The 48 Laws of Power” is one of the most controversial books ever written.

So after spending 1000+ hours on Threads I was SHOCKED to discover this:

Every great creator exploits the EXACT SAME 7 laws to:

  • Gain followers

  • Capture attention

  • Become irreplaceable

I call them the 7 Laws of Threads Power:

(Steal them to build a cult-like following)

Law 1: Gain Attention At All Costs

What’s unseen counts for nothing.

  • Be an attention magnet instead.

  • Appear larger, more colourful and more mysterious than the masses.

  • That’s how you capture attention: be bold and never blend in.

E.g.

  • If everyone has black and white display pictures, make yours colourful and vibrant.

Law 2: Guard Reputation With Your Life

Reputation is the key to Threads power.

  • Start by building a reputation for one outstanding quality.

  • Do this by making it simple and memorable.

  • Then repeat it 1,000s of times.

E.g.

  • “Think Different”

  • “Threads growth”

Law 3: Concentrate Your Forces

Conserve your focus by going all-in on Threads & ignoring every other platform.

  • Intensity on 1 thing over extensity on 7 will get you farther and faster.

  • 1 rich mine bears more gold than several shallow ones.

  • The Threads creator with 1 focused goal defeats the creator with 7.

E.g.

  • Quit X and IG to go all in on Threads.

Law 4: Recreate Yourself

Never accept the roles society assigns you.

  • Recreate yourself on Threads by forging a new attention-grabbing identity.

  • Be proud of your appearance & take control of your emotions.

  • Learn marketing, sales, writing and speaking to 2X your dead-end job’s salary in 1 week.

E.g.

  • Quit law the day you graduate to start an online business.

Law 5: Play On People’s Need To Believe

People need to believe in something.

  • Become the focal point of this need and you won’t have followers.

  • You’ll have worshippers.

How to create a cult on Threads — 5 steps for dumbies:

  1. Promise greatness but stay vague to stimulate dreams

  2. Use emotion instead of logic to keep thriends engaged

  3. Create a hierarchy to structure your community

  4. Never appear money-hungry

  5. Create a sense of exclusivity and invent enemies to unite followers.

Law 6: Work on The Hearts & Minds of Others

Coerce to create enemies; seduce to create followers.

  • The more followers you have, the stronger your Threads power.

  • Use this power to throw rocks at your enemies.

E.g.

  • X sucks. The people on Threads are better.

Law 7: Never Appear Too Perfect

Average people envy perfect people. And envy destroys Threads power.

  • Be imperfect, authentic and raw instead.

  • Ignore haters and let them stew in their negativity.

E.g.

• I didn’t gain 5,700 thriends overnight. I posted into the void every day for 3 months just to go from 17-200.

Bonus Law: Emulate Before You Innovate

Don’t reinvent the wheel.

  • Thousands of creators have already figured out Threads growth.

  • Emulate their growth strategies & tactics to reach escape velocity.

  • Then innovate your own.

E.g.

  • An online community with 460+ Threads creators to learn from.

7 Learnings

The 48th Law of Power (270724)

→ Assume formlessness.

(Shoutout my Mo Bro @TheFormlessCreator)

By taking a shape, by having a visible plan, you open yourself to attack.

The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order. Everything changes.

Power can only thrive if it is flexible in its forms.

The 2 tenets of formlessness:

  1. Take nothing personally [note to self].

  2. Be adaptable; see events through your own eyes.

27 Words To Make the World Do Your Bidding (280724)

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

That sentence contains 5 of the most important insights on persuasion:

  1. Encourage their dreams

  2. Justify their failures

  3. Allay their fears

  4. Confirm their suspicions

  5. Help them throw rocks at their enemies

How 1945 Changed Presidential Power Forever (290724)

The advent of atomic weapons in 1945 gave Truman unprecedented power.

For the first time in history, one person (and one person only) harnessed the power to push a button and annihilate humanity.

Truman’s atomic monopoly lasted until 1949, when the USSR created their first a-bomb.

2 Words To Make the World Do Your Bidding (300724)

  1. Validate

  2. Fascinate

Those two words encapsulate the previous 27.

Validating means making someone feel heard, building trust through sympathy and empathy.

Once trusted, you can fascinate them by capturing their attention.

The more attention you capture, the more influence you have.

How To Write Well (310724)

The secret of good writing is to strip every sentence to its cleanest components.

William Zissner

Enough said.

What Patience Really Means (010824)

→ Patience is figuring out what to do in the meantime.

Waiting and thinking about the lucrative compounding of your investments in 40 years time, for example, won’t make that compounding happen any faster.

You must figure out what to do in the meantime.

  • You can’t control the output of money.

  • But you can control the input of taking action to get money.

Action is what to do in the meantime. Take it.

What Colour Is This Banana? (020824)

Decisions are like bananas.

Yellow bananas are the ones that give you quick returns with little effort.

  • They’re ready to eat.

Green bananas require lots of care and time before they’re profitable.

  • You have to wait before they’re ready to eat.

You must determine if the decision’s a yellow or green bananas.

  • If you want quick returns now or bigger rewards later.

Delayed gratification compounds.

Miscellaneous

Vanity metrics

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