How to Win 100 New Thriends in 7 Days!

Welcome to Issue 4 of How To Win Thriends!

I’ve decided to cull the ‘BOTTOM 3 THREADS OF THE WEEK’ in this issue. If you miss it, DM me on Instagram 🙏

Keyword search is expanded!

TLDR:

• Some users already had access, but now everyone does.

  • In all languages, too!

• Simply go to the search bar and type in whatever you want to look for.

• Although this was announced about 10 hours ago at the time of writing, a few users are already asking for the search results to be listed chronologically — from most recent to oldest.

  • Watch this space!

Why you should care:

• The expansion of keyword search makes it easier for us to find the topics we’re interested in and join more conversations we care about (duh).

  • Ultimately this will make it easier to win thriends 🥳

    • And I mean ‘thriends’ in the purest sense of the word — not just followers. Because your thriends are those who share one or more of your interests.

    • That’s why you should care about this update!

Meta to finally launch Threads in Europe, report says

TLDR:

• According to the Wall Street Journal (WSJ), Meta’s gonna launch Threads in the EU in December (i.e. this month)!

• The WSJ’s report claims that EU users will have the choice to use Threads ‘purely for consumption’ and ‘without a profile that allows them to make their own posts.’

• Threads wasn’t launched in the EU back in July due to regulatory concerns.

  • Namely, those relating to the Digital Services Act and Digital Markets Act.

  • Also, EU regulators aren’t particularly fond of Meta’s habit of taking EU users’ data overseas and processing it there.

Why you should care:

• One tech analyst who spoke to the WSJ said that launching in the EU could lead to an extra 40 million users on Threads in 2024.

• YAY FOR WINNING MORE THRIENDS!

Other updates

• Please stop arguing with trolls. (don’t screenshot their stuff either!)

• Your ‘Dear Algorithm’ Post on Threads Doesn't Work (NB: article from 2 weeks ago)

Tool: LogicBalls

What is it?

• Firstly, I just gotta say that I love the name of this tool 😂

• Okay, down to business. LogicBalls is an ‘AI tool for Threads generation.’

  • Think: a custom GPT for Threads that’s free.

    • NB: at the time of writing, custom GPTs are only available on OpenAI’s paid Plus plan (which I don’t have).

What this can do for you

• Now, let me be crystal clear. I do not suggest you solely rely on an AI tool like LogicBalls to generate your posts.

  • I wholeheartedly believe in authentic expression on Threads.

• ‘Okay Lennox, so why are including an AI tool in this issue?’

  Two words 👉 writer’s block.

  • Sometimes you have a topic you’d like to discuss but have no idea how to express it.

  • LogicBalls is useful because you can simply type in the topic, select a tone and generate a draft post.

  • Keyword: ‘draft’.

    • LogicBalls can help you create a first draft, which you should then refine into your own words.

• Some other notes about LogicBalls:

  • As you can see in the screenshot, the preview includes hashtags which, at the time of writing, aren’t a thing on Threads.

    • ‘Tags’ are currently being tested in kangaroo land, but these function slightly differently from hashtags.

    • So if you decide to use this tool, you might like to delete the hashtags it generates.

  • Beneath the Post Type subheading in the screenshot, you can toggle between Post and Thread.

    • If you select Thread, LogicBalls (I can’t type that name without laughing…) will generate 7 posts that you can use as inspiration for a thread.

Test: the best way to post threads

• A couple of weeks ago one of my favourite threxperts,* Jorge Caballero (@datadrivenmd) conducted an experiment to answer the following question:

  • Does the algorithm help or hurt creators who post threads in a single action or one at a time?

    • Posting a thread in a single action: you post your entire thread (e.g. [1/3], [2/3], [3/3]) at once.

    • Posting a thread one at a time: e.g. you post [1/3], then post [2/3] and [3/3] as replies to [1/3].

• Here’s the TL;DR from Jorge himself: ‘if you’re going to post a thread on Threads, do it in a single action otherwise you’re wasting your time and energy.’

*I’d love to get a tip from Jorge for HTWT! If you know him, please send him my way!

Key Takeaways

Each post:

• Evokes strong emotions

  1. Empathy for Nahla the dog (🫶🏽)

  2. Amusement at Paul’s self-awareness

  3. Admiration for my vulnerability (!?)

  • 👉 Emotional content resonates with people. If content resonates, it’s more likely to be engaged with!

• Is genuine and honest

  1. Sarah shares her vulnerability in facing Nahla’s illness

  2. Paul is introspective and apologises if he has caused offence

  3. I share my struggle with an eating disorder

  • 👉 Each post feels like the author’s sharing their true thoughts and feelings. This authenticity is refreshing and makes readers feel connected to the author.

• Conveys a positive message

  1. The importance of friendship

  2. The right to be yourself

  3. The strength to overcome challenges

  • 👉 Positive messages are inspiring. People are likely to share them because they want to inspire others.