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  • Drafts + DMs + Threads = The Power Throuple You've Been Waiting For

Drafts + DMs + Threads = The Power Throuple You've Been Waiting For

Also: The 1 Question to Skyrocket Your Posts & 9 Learnings on How To Grow on Threads

Welcome to Issue #12 of How To Win Thriends!

When the individual receives the call to greatness at the inception of a clear goal, they take it, knowing well that it will be the source of their suffering. Suffering that brings fulfillment.

Dan Koe

T H R E A D L I N E S 📌

Key Takeaways

Each post:

  • Presents a relatable and universal experience.

    1. Netflix has about 250 million paid subscribers. A significant portion of them are frustrated by the ‘Continue Watching’ list (myself included)!

    2. The social experiment taps into the human desire for connection in a world that’s hyper-connected digitally but hyper-disconnected IRL.

    3. Addresses the universal fear of criticism.

    👉🏽 Relatability, universality and virality are basically synonymous. Content about relatable and universal experiences fuels engagement (because it resonates), and engagement drives virality.

  • Triggers an emotion.

    1. Humour — highlights a trivial (ish) annoyance about Netflix’s user interface.

    2. Joy — emphasises how smiling can brighten everyone’s day.

    3. Empowerment — underscores a logical way of overcoming a fear of criticism.

    👉🏽 The Threads algorithm is developing a great reputation for perpetuating positive content. Each post elicits a positive emotion, which users can enjoy by engaging.

  • Describes a problem and presents a simple solution.

    1. Problem: Netflix’s ‘Continue Watching’ list. Solution: ‘Not Interested Anymore’ option.

    2. Problem: People IRL don’t smile. Solution: Start smiling.

    3. Problem: Criticism. Solution: You’ll only be criticised by people doing less than you, and they’re not the people you want to serve.

    👉🏽 Problem-solution structures have been the backbone of great storytelling for time immemorial. The principle is everlasting; the way it’s used changes all the time. These posts exemplify how effective storytelling is used on social media.

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