- L E S S O N S
- Posts
- Drafts + DMs + Threads = The Power Throuple You've Been Waiting For
Drafts + DMs + Threads = The Power Throuple You've Been Waiting For
Also: The 1 Question to Skyrocket Your Posts & 9 Learnings on How To Grow on Threads
Welcome to Issue #12 of How To Win Thriends!
When the individual receives the call to greatness at the inception of a clear goal, they take it, knowing well that it will be the source of their suffering. Suffering that brings fulfillment.
T H R E A D L I N E S 📌
Save this green screen effect to try in your next IG story 💚
Threads is working on draft-saving for posts. — I couldn’t be more excited for this.
Mosseri recently shared this reel and it hit hard. “The creator that wins is the one that never stops experimenting because…”
New York is first city to declare social media a public health hazard
How to Grow on Threads: 9 Learnings from the Buffer Team — Can confirm: these learnings are legit.
Threads shows signs of integrating Instagram DMs (APK teardown) — THIS IS HUGE!
Thriendly tip ✨ If you see a post in another language on mobile, tap the translate button in the bottom right to read the post in your phone’s default language.
Is Threads Catching On? A Look at How The Most Followed X Profiles Are Engaging in the App
Key Takeaways
Each post:
Presents a relatable and universal experience.
Netflix has about 250 million paid subscribers. A significant portion of them are frustrated by the ‘Continue Watching’ list (myself included)!
The social experiment taps into the human desire for connection in a world that’s hyper-connected digitally but hyper-disconnected IRL.
Addresses the universal fear of criticism.
👉🏽 Relatability, universality and virality are basically synonymous. Content about relatable and universal experiences fuels engagement (because it resonates), and engagement drives virality.
Triggers an emotion.
Humour — highlights a trivial (ish) annoyance about Netflix’s user interface.
Joy — emphasises how smiling can brighten everyone’s day.
Empowerment — underscores a logical way of overcoming a fear of criticism.
👉🏽 The Threads algorithm is developing a great reputation for perpetuating positive content. Each post elicits a positive emotion, which users can enjoy by engaging.
Describes a problem and presents a simple solution.
Problem: Netflix’s ‘Continue Watching’ list. Solution: ‘Not Interested Anymore’ option.
Problem: People IRL don’t smile. Solution: Start smiling.
Problem: Criticism. Solution: You’ll only be criticised by people doing less than you, and they’re not the people you want to serve.
👉🏽 Problem-solution structures have been the backbone of great storytelling for time immemorial. The principle is everlasting; the way it’s used changes all the time. These posts exemplify how effective storytelling is used on social media.